In This Together – Parents and Child Care in South Carolina
In This Together
Every conversation brings us closer. Parents and child care providers want the same thing: to work together for kids. In South Carolina, the biggest builder of trust is clear and dependable communication.
Tips for Parents
Research across South Carolina shows that open, respectful and reliable communication is the top factor shaping trust between families and child care providers. Check out our blog articles on why this partnership matters.
Five Takeaways on Why Parent–Provider Communication Matters From a Researcher and a Parent
As a researcher, I spend a lot of time with data tables, transcripts and surveys. As a parent, I spend a lot of time packing lunches, answering big feelings with tired hugs, and hoping I am doing enough. This latest research project brought those two worlds...
“We All Want the Same Thing:” Voices from South Carolina Parents and Child Care Providers
As both a researcher and a parent raising children in South Carolina, I am reminded every day that child care is built on relationships. Policies, curricula and schedules matter, but what makes families feel safe is people. And the relationships that matter most...
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Research Behind the Campaign
Through a partnership with the South Carolina Department of Social Services, Children’s Trust of South Carolina commissioned SRS Group LLC to conduct a multi-phase research initiative examining how communication between child care providers and parents influences trust, engagement and child development outcomes.
Statewide focus groups and surveys conducted with parents and child care professionals in fall 2023 and fall 2024 explored specific communication experiences and challenges, identifying opportunities to strengthen provider–parent partnerships. Launching in February 2026, the “In This Together” awareness campaign applied these findings.
Learn more about the research findings from Karolyn Cooper, managing partner at SRS Group LLC.
Share the Campaign
Download the materials to help build an open, supportive and collaborative relationship between caregivers and child care providers.
Flyer
Poster
Social Media Resources
Tag @SC Parents on Facebook and Instagram and use the campaign hashtag #InThisTogether.
Supporting Partners
ABC Quality, a program of the Division of Early Care and Education at the South Carolina Department of Social Services, is a voluntary, statewide child care provider quality rating and improvement system for child care and day care centers, in-home care providers and other caregivers for infants, babies, toddlers and children.